Live Client 1 Hour Task - 18.11.22
For this task, we had to redesign and update a safety wellbeing poster for a client. The client was the local rugby club here in Southport. There were a couple of issues that were pointed out as a class so that everyone would be on the same page as to what was needed for the task. The previous poster is shown below;
A couple of issues were pointed out during the class "meeting" about what was needed to change on the poster. The first problem was that the file sent over was a PDF. This was because the previous designer did not want anyone to change anything about the design. This would make redesigning the poster harder on us, as we had to change the font to something that was suitable for the client and cannot simply copy the text over from the PDF file.
The previous designer also used two different fonts, which made it harder to find out which font was which. I managed to circumvent this by just using one font but changing the font size and weight.
The client also wanted to change the bottom left person as she was no longer with the club. The new person also sent details about what she wanted in for her section. Neil's description also had to be changed, due to changing roles within the club as well. The client sent these changes over as a word document, which made it easier to transfer the information.
In the first step of this task, I cleared anything that the text was on. This was done by using the magic wand and quick selection to select the area that I needed to get rid of. Then, the eye dropper tool to select the right colour for each square (including the headings for the poster) and just brushed over each text. This enabled me to essentially have clear sections where I could insert back the text into a single font.
After this was done, it was simply inputting the previous text and altering text onto the poster. Luckily, using PDF software, the previous information could easily be copied and pasted into any desired font that I wanted. For the font, I chose Lato which is a sans-serif font that looks more professional than the previous fonts used. I also decreased the spacing between each letter to compress it into the boxes. I also changed the Twitter logo at this stage to white so that it matches the aesthetics of the poster. Later, during the hour, one of my classmates told everyone that the Facebook logo was the old one, which was added to the poster later.
For Karen's photo, I used a layer mask so that I did not destructively alter her photo. At any point, I can just change the brush strokes to match the other photos. The outcome for the poster is shown below;
At this size, the poster looks pixilated, but at around A4 size, the pixelation will not be noticeable.