The Founders of Semiotics - 17.10.22
The founders of Semiotics were the first people to try and understand how a person links an image to a company, logo or idea. One of the founders was Ferdinand De Saussure, who was a french linguist in the early 1900s, whilst the other founder was Charles Sanders Peirce who was an American philosopher and logician. They both had the concept of trying to think how they could link an image to an idea.
Charles Sanders Peirce
Charles was an American Philosopher, Logician, Mathematician and Scientist that was also called the "father of pragmatism". He also saw the concept of abductive reasoning, which tries to understand how a person can observe and try to reason as to what is next. As he was educated as a chemist and employed as a scientist, he made major contributions to logic, which is now called epistemology and the philosophy of science. He also saw logical operations could be carried out with electric circuits as early as 1886.
With semiotics, he tried to develop ideas so that he could try and articulate one's thought processes.
Charles Sanders Peirce (2022)
Ferdinand De Saussure
He was a Swiss Linguist, Semiotician and Philosopher. He managed to have a lot of input into the whole idea of semiotics and linguistics. He also was one of the founders of semiotics.
He focused on the whole range of human sciences, that range from linguistics and philosophy to sociology and anthropology.
One of Ferdinand's key contributions to Semiology was the use of the bilateral sign, which consists of "the signifier" and "the signified, which are both connected to each other by one's thought process of relating the signifier to the signified to make a sign.
Ferdinand de Saussure (2022)