Development of Posters - Part 4 - 26.01.23
For today's blog, I decided to focus on finalising the idea for the specific word used in the poster. This meant that I had to ask my best friend (who is doing a Masters in Concept Art Design and who also has ADHD).
I asked him about the layout of the posters below and talked to him about the typography and what he liked about the posters.
The first poster was the latest poster design to come from this unit's work. I tried to explain the differences between the first poster and the second poster to him and also discuss if the small scribbles that show the word on the poster is something that he noticed.
I sent 2 photos that show which part I was talking about and is also shown below.
As he looked at the different posters, he did not recognise the difference between the different scribbles used in trying to show the typeface of the word.
He would rather look at the whole word and see it as a whole graphic compared to looking at the details, which I did not mind as looking at it as a whole is better than concentrating on the little details on the poster.
The typography that he liked, was created by physically scribbling a brush pen onto paper. This was then transferred over to Photoshop by quickly taking a photo on my phone and then moving that photo over to my OneDrive, where I could download it on my computer.
This way, the scribbling of the brush looks more natural to me compared to before.
The exposure levels of the photo were then changed so that the scribbles would look prominent in the photo, as editing the photo would create a cleaner path when using the tools in Illustrator. The edited photo was then moved over to Illustrator, where an Image Trace was created. This transforms the photo that was edited into a pathed, black and white illustrator file, which I then used to create the scribbled-out word for the poster.
The scribbled-out word was created by using the same technique that was described in the previous blog post, which was to use a Layer Mask and then Invert this mask so that anything black would be taken out of the layer. Compared to before, the lettering would be expanded so that the individual paths created by the typeface would be available for me to experiment with the lettering manually.
The paths created were then experimented on by using a stroke. The stroke was then changed into something that was not uniform at all and would give this letter some sort of "hazy vibes" as my best friend told me about when looking at the lettering.
The last step was to try out the white version as putting anything black on a dark grey background would wash out when layered on top of each other, which is shown in the final layout of the poster above.
The slideshow below shows the process in steps.
