Existing Campaigns for Climate Change - 02.03.23
I had to have a look at existing campaigns that focused on climate change. I feel like researching this would allow me to come up with graphics that can relate to this.
#ClimateChangedMe - IFRC
This was the first campaign that I have seen on the global climate crisis that talks about how climate change has changed how they have lived, which we should all be doing. The graphics are shown below; Press Release (2021)
The campaign is mostly a book based on stories about climate change and how this affects people. Their website is where most of the graphics are based and how it is laid out. The graphics, it is based on a colour scheme of black and white, with hints of red and grey to separate sections. Red is universally known as danger and I think that this adds a really nice touch to the graphics side of things.
I also like the idea of using a hashtag as their promotional material and solidifying their campaign more.
For the actual campaign, I think that having personal stories is a good idea and people could be hit harder than usual, but visually, I do not think that it is as strong as they think that it would be. I feel like the campaign does not have a solid grasp visually as there are changes in the use of a natural fire (which has a nice hue of yellows, oranges and reds) and then the unnatural hue of red in their campaign. Their campaign title is also not consistent with their "book" video. I also had trouble locating their free e-book about the campaign, even though the website is still up. I feel like the book is more of a video format rather than a book itself and would be more interested in looking at the book rather than this informative video service.
Overall, I think that it is a very good example of how people challenge their views of the climate crisis, but graphically it is not as strong.
Doconomy - FARM Stockholm
I found this campaign about bridging the gap between the rise of consumption and being able to connect the waste that manufacturers produce to the consumers. This is a simple way to address this and is done by calculating the amount of CO2 that the product produces and informs the user about it. Website screenshots and general layouts of the UI are shown below;
I like this campaign because you can visually see the amount of CO2 and other harmful greenhouse gases that the products that you buy from shoes all the way to electrical gadgets. It has also won some D&AD awards and has already been trialled by some companies from Sweden.
I like the graphics created by this company as it is aesthetically pleasing to see what they have done research-wise to find the near exact harmful gases produces and then it also shows it in a way that is very minimal and clean. It reminds me of apple products though, which is either good or bad. Good because apple products are always designed with timelessness in mind whilst it is bad because I feel like the company does not have a graphic identity, no identifying colour or logo for the company.
But, the design is not meant to be too intrusive to the other branding of the manufacturer of said product. So, having a non-distinct design looks to be a conscious choice for Doconomy.
Photography About Climate Change - Tracy Ramsden
This is an article about photographs that help to humanise the way that the waste produced by us humans affects others and how sustainability should be at the forefront of everything that we do.
These photos offer something that the viewer can react to and to think about the context of the photograph. By hopefully realising that this is an issue and showing others about it, hopefully people can do something about the problem.
I also feel like showing something like this is a great way of trying to humanise the problem, which people can relate to more. I also feel like if you try and make it so that the problem is shown as a graphic, you can potentially desensitise the person to teh problem and thus, not having a harder impact to the whole problem.
The photos below are the ones taken from the article and the one from Quoc Nguyen hits the most. This photo is the one that a girl is looking up, hopeful in the world, whilst she is surrounded by literal rubbish. This was also the winner for Ciwem for the environmental photographer of the year.
I like the use of photographs, but we have to be careful with the amount of shock value that is present within the image, as this can lead to bad looks when the shock value is too high. With regards to the photo, at first glance, it seems like it is nothing of spectacular shock, especially when you have the girl looking at the sky, but have a closer look you can clearly recognise the amount of rubbish that is around her and even more with the context of needing to pick up plastic to make money.
All of these campaigns are of high quality, which I would need to do for this project as well. I also think that it would be very difficult to find something such as those photos here, as the UK is more developed than other countries but it would be interesting to see if there is an underlying issue with the rubbish that we would need.