For this, we started a meeting which discussed everything that had to be done for the project. This meant looking and researching what Urban Outfitters already have done for the project. The meeting minutes have been copied and pasted with the relevant talking points that were discussed within the meeting.

​

• Meeting Minutes – 05.10.23 

  • Start thinking of ideas for the project  

  • Go through the brand guidelines and talk about how to change the brand guidelines 

  • Categories –> add more 

  • Think about our Target Audience

    • Certain Clothes 

    • Certain outfits 

    • Certain Lifestyles 

  • Go to Urban Outfitters to see stuff 

  • Seasonal Stuff 

  • Graphic Design Stuff 

  • Logo Redesign – different ideas from each other 

  • Posters – for specific target audiences

  • Regional Stuff – Stuff made for the UK or the colder weather

  • Goals and values and history of the brand 

  • Campaign –

    • Posters

    • Leaflets 

    • Website Design 

  • Sponsorships 

  • Endorsements 

  • Influencers 

  • Current aim for the brand – 90’s fashion

  • Collabs with a brand/song artists – 90’s bands and singers 

  • Finding models for the photoshoot 

  • Reels – short-form videos (could be thought about) 

 

• Initial Ideas for Urban Outfitters 

  • Rebranding Ideas 

    • Elegant 

    • Party 

    • Street Style 

    • Alternative/Goth 

  • Recycling scheme 

    • For every 5 items 20% off on the next purchase in store on online 

  • Urban Outfitters Kids 

    • Kids clothes  

    • Shoes  

    • Accessories 

  • Urban Outfitters Home and Furniture subcategories – Different home aesthetics for your home style, which is easier to find 

    • Vintage 

    • Cottage core 

    • Modern 

    • Industrial 

    • Gothic  

  • Urban Outfitters Plants – Subcategories 

    • Succulents 

    • Orchids 

    • Trees 

    • Foliage plants 

    • Ferns  

    • Air Plants  

      • Also subcategories with plants with specific needs: 

        • Low light 

        • Hard to kill plants 

        • Expert plants 

        • Small plants 

        • Large plants 

 

• Initial roles for the project  

  • Ian – Web design and layout for social media 

  • Ben – Photography 

  • James – Illustrations 

  • Kamila – Research and content manager 

  • Becca – Concept and visual design 

  • Lee – Graphic designs 

  • Sophia – Graphic Design 

  • Kay – Illustrations and research 

 

• Update when we have meetings